Select the right audience and send targeted messages for better campaign performance. Leadbook’s segmentation options allow marketers to filter contacts based on their attributes or behavior and create segments. You can segment contacts based on their firmographic or demographic attributes such as industry, location, job title, etc. At the same time, you can also segment them based on their behavioral attributes such as email read, clicked, or unsubscribed. Segments can be used to hyper-personalize the campaign content and boost the campaign ROI.