Identify all key business decision makers for 2,000 priority accounts from 10 countries.
Created a definition for “business decision makers” in the context of Cloudera’s business.
Built a list of 25,000 decision makers with mapping across organizations, functions and seniority.
Created a unique format for integration with Oracle’s Eloqua.
The Leadbook process for generating the list of decision makers was 10x faster than any other method used by Cloudera in the past.